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The Internet; love it or loathe it, the whole of humanity seems to be continuously edging closer to constant connectivity via mobile devices and social media. One of the most visible and obvious things to pay attention to is within the business space; something the owner of any business, big or small, cannot ignore any longer: Your website!

Whether you have jumped headfirst into the latest website trends or are warming up to the idea of updating your site, following some website best practices can greatly enhance your business, even if the majority of it happens offline. So many customers now rely on online storefronts, blog articles and social media to interact with their favorite companies and brands. A website is often the first impression a customer has of a company! Investing some of your budget to make sure that impression is spot on is essential.

At AmeriFactors, we recently came to terms with the fact that our website needed some updating. After our website “facelift,” we have learned some valuable website best practices that can apply to any business looking to boost their online success.

Top 5 Website Best Practices We Learned from Our Recent Redesign

  • User-friendliness is key. Much like in person, any company’s goal should be to satisfy their clientele. If your website is difficult to navigate, features an outdated design or is not mobile-friendly, your clients will not visit for long. Your goal is to keep them on the site as long as possible so they become familiar with you, your products and/or services and want to do business with you!
  • Does your site represent your brand? Think of your website as a virtual representation of your business and brand. If your site does not follow your brand standards, features broken links or appears in desperate need of updating, it can tarnish how your business is viewed both on and offline. Remember, your website is often the first impression customers have of you.
  • SEO works for you. Search engine optimization (SEO) can do much of the heavy lifting to get your brand discovered by new potential customers. By creating quality, keyword-rich content and ensuring that your site is mobile-friendly, you may start seeing SEO as the asset it should be for your company.
  • First impressions are everything. You never get a second chance to make a good first impression. Make sure that your homepage is thoughtfully constructed, placing eye-catching visuals and clear calls-to-action in order to keep users engaged enough to continue clicking. We have included a Live Chat feature, for instance, that allows users to communicate with us straight from the homepage. Have you tried it out yet?
  • What is your point? If you go through your site and cannot easily identify every page’s use to your customer, it is time to consider an update. Using a content purpose map when designing your site ensures that your site is filler-free and of utmost use to your customers and clients.

It is a brave new world that your company, or any small business, can no longer ignore. As everything from SEO to web design is in a constant state of change, keeping up can seem daunting. We understand that budgeting your funds accurately means everything for your business; however, from trucking companies to talent agencies, lawn control businesses to bakeries, ensuring that you have a website that works for your business is worth investing your time and budget towards.

Get in touch with AmeriFactors to discuss options for enhancing your business’ cash flow. When you have more funds, you get more done. From our accounts receivable factoring services, to our asset-based loans and business cash advances, AmeriFactors makes funding your business our business.

Ready to start? Fill out our FREE quote form and we’ll start the process of getting you funded immediately. Once submitted, one of our Business Development Officers will call you shortly.

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