AmeriFactors Financial Group Hires Kerri Farrell as Vice President / Chief Marketing Officer to Lead Marketing and Media Initiatives

Celebration, Fla. – AmeriFactors Financial Group announces the addition of Kerri Farrell as its new vice president and chief marketing officer. Ms. Farrell comes to AmeriFactors with over 20 years of experience in the marketing and media fields. She has spent her career marketing world-class brands, launching new initiatives, leading digital transformations and innovating classic marketing campaigns.

Prior to AmeriFactors, Ms. Farrell worked at several advertising agencies, including BBDO, and then spent over 17 years in marketing at The Walt Disney Company. At AmeriFactors Ms. Farrell is leading the marketing team in research, analytics and strategizing the effective mix of media, digital, website, CRM, public relations and community affairs to keep the community, clients, and potential clients involved and aware of the company’s services and its commitment to the community.

“We are pleased to add Kerri to our team,” said Kevin Gowen, president and CEO of AmeriFactors. “She brings a very strong marketing background and commitment to help lead and grow our factoring business.”

Ms. Farrell attended the University of Central Florida where she earned a Bachelor of Arts Degree in Communications. Ms. Farrell enjoys spending time with her family, coaching her children’s activities and volunteering. For over ten years, she has earned The President’s Volunteer Service Award for her time volunteering.

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